Mornings are a Little Different

98.1 CHFI Spring and Fall 2016 Campaigns

Art Direction | Design

2016 PromaxBDA Gold Winner, Direction

2016 Silver Telly Award Silver Winner, Commercial Local TV & Local Cable - Directing

2016 Silver Telly Award Winner, Commercial Local TV & Local Cable - Media Promotion

98.1 CHFI had a new morning co-host Darren B. Lamb to introduce alongside seasoned pro Erin Davis. We developed a new tagline, "Mornings are a Little Different" to help capture the change in the morning show. Paired with CHFI's new branding, we created fun and colourful creative to market to and draw in a younger demographic.

Following up a hugely successful Spring campaign, we continued with our dancing morning routine, now with an additional broadcast spot featuring sister station CHYM 96.7's morning show talent. Digital, social and print creative rounded out the campaigns.