All Christmas Music

98.1 CHFI Holiday 2016 Campaign

Art Direction | Design

2017 Silver Telly Award Winner, Local Commercials: Craft – Art Direction

2017 Silver Telly Award Winner, Local Commercials: General - Media Promotion

2017 Bronze Telly Award Winner, Local Commercials: Craft - Directing

2017 Bronze Telly Award Winner, Local Commercials: Craft - Use of Animation

We developed 5 broadcast spots for the adult contemporary family of stations; 98.1 CHFI, CHYM 96.7, KiSS 95.9, KiSS 102.3, and Ocean 98.5; promoting 'All Christmas Music' all-day play for a full month prior to Christmas Day. Our creative launched with Toronto's Santa Claus Parade, for which CHFI is a sponsor.

Our creative pays homage to the nostalgic and heartwarming Rankin/Bass stop-motion holiday specials of the past. This vibrant campaign was my first foray into CGI; delivered in broadcast, digital and OOH media, and will return in the future.