Cheer Squad

KiSS 92.5 Fall 2018 Campaign

Art Direction

2019 Silver Telly Award Silver Winner, Local TV Campaign: Campaign Promotional

Building off the Celebrate Mornings theme, we continue to drive awareness and tune-in for the Roz & Mocha morning radio show with a fully integrated campaign stretching across broadcast, out-of-home, digital and social.

An entertaining, high energy and vibrant TV spot features our morning show hosts keeping up with a cheer squad and their full choreography. This was a really fun, eye-catching project to execute and the jingle an undeniable earworm.