Dream Machine Contest

98.1 CHFI January 2017 Campaign

Art Direction | Design

 2017 Bronze Telly Award Winner, Local Commercials: Craft - Art Direction

2017 Bronze Telly Award Winner, Local Commercials: Craft - Use of Animation

2017 Bronze Telly Award Winner, Local Commercials: General - Media Promotion

2017 Bronze Telly Award Winner, Local Commercials: General - Lifestyle

2017 Bronze Telly Award Winner, Local Commercials: Craft - Directing

This contest promotion asked 98.1 CHFI's listeners to imagine winning the prize of their dreams. Our creative employed a Seussian rhyme approach and 2D animation in the CHFI colour palette. This program lived in digital, OOH and broadcast. Due to the successful metrics of this campaign, the contest will recur throughout the year.