For Spring we created a visually impactful multi-platform campaign including print, tablet, social, digital, radio with a wondrous and awe-inspiring TV spot; showcasing the limitless choice and wide variety of content on the magazine app, Texture.

After a successful Spring campaign, we double-downed on our core creative concept in the Fall/Winter creative. While Spring's OOH creative focused on our target demographic's vantage point into the app/device; for Fall/Winter, we shifted the creative direction to reflect the choice and variety of content emerging from the app/device which allowed us to demonstrate even more breadth of choice for the consumer.

On a professional note, I can't say I've ever made a portal into another world before. Huge kudos to the talented team and awesome client for fulfilling this vision.