Hallelujah

KiSS 92.5 Spring/Summer 2015 Campaign

Art Direction

2015 Telly Award Silver Winner, Media Promotion

2015 Rogers Media Corporate: Brand Business Impact Award

In a multi-platform campaign, we took an unconventional and amusing approach to “celebrate mornings” with the Roz & Mocha morning show on KiSS 92.5.

The campaign focused on a televised spot with supportive OOH and digital creative inspired by their morning show guest, renowned DJ Steve Aoki who's known for caking his fans. The shoot captured the fun and playful qualities of the morning show by throwing cake, champagne and confetti at the hosts.

The guys were troopers throughout the shoot. At times, sitting for long spells with cake all over them and taking multiple showers while we did resets. These spots captured humorous slow-motion reactions of the hosts, and aired on TV, the KiSS 92.5 website and YouTube. Flight 1: Cake & Confetti for Spring and Flight 2: Champagne & Confetti for Summer.