Old world. New blood.

Bad Blood Season 2 Key Art and Fall 2018 Campaign

Creative Direction | Art Direction

The themes of power, trust, loyalty and family are central to the sophomore series and were highlighted in the components of the strategy connecting to our target audience and creating an engaged fan base. Bad Blood is a serious drama series focusing on true events from organized crime leaders here in Canada and with ties to the old country, Italy.

Improving upon the previous season with a bigger, stronger and dynamic concept to captivate our audience and ignite their interest in the new season and storyline. We achieved and exceeded rating estimates for season 2 and drove tune-in/catch up on demand and digital on Citytv.

Our stunning key art featuring Canadian acting legend Kim Coates, was used across a high impact OOH and social campaign across the GTA and other key markets nationally.