Your Best Advice

Pacific Blue Cross x Chatelaine Spring and Fall 2014 Integration

Art Direction | Design

We developed a co-branded program for Pacific Blue Cross, partnering with Chatelaine magazine. The creative ran in two phases with a contest element launching in May, asking Chatelaine readers to submit their best advice for living a happier life in the areas of career, finance, fitness, home, stress management and healthy-eating. Online submissions led to a contest entry for a chance to win a trip of a lifetime to New Zealand.

The second phase of our community of advice program revealed readers' submissions in an 8-page promotional feature in the October issue of Chatelaine as well as on a custom microsite. The print and digital components ran nationally across Chatelaine, Today's Parent and Maclean's magazines and their websites. Supporting promos ran on Cityline and Breakfast Televison.