Great Mornings Start Here

Breakfast Television Fall 2018 Promo Campaign

Creative Direction, OOH | Art Direction

2019 Gold Telly Award Winner, Local TV Campaign: Campaign Promotional

For this year long campaign, we showcased the fun, entertaining aspects of Citytv’s Breakfast Television (BT); illustrating how tuning in will get your day off to a positive and fun start. This was also a great opportunity to introduce a few new members to Toronto's morning show team.

We wanted to strengthen the connection between the talent and the viewers, and to show that watching BT is fun, informative and authentic. What is seen on screen is not an act. It is a real expression of the love our hosts have for their job, community and coworkers.

For OOH, we took a fresh approach to how local morning news programs are typically featured by showing the strength of our ensemble cast; full of personality. We leveraged the BT set and peppered the backdrop with elements from production sets for our props to reinforce the fast-paced news environment where the morning show works every day.