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Tide Pods x Pink Tartan Fashion Series

Art Directon | Design

A fashion series of YouTube, Instagram and Vine videos were developed to showcase a partnership between Tide Pods and Pink Tartan, leveraging editors from FLARE, HELLO! Canada, Chatelaine and LOULOU magazines.

The series featured Pink Tartan's new washable collection and highlighted fashion trends as well as laundry tips. This 4-part multi-season campaign ran in Fall 2013, Spring & Fall 2014 and Spring 2015, and 22 unique spots were created in total, supported by print/iPad advertorials, and iPad interstitials.