We created three broadcast spots featuring Canadian award-winning rodeo cowboys; Dakota Buttar (bull rider), Jake Vold (bareback rider) and Clay Elliot (saddle bronc rider), along with RAM announcer and actor, Taylor Kitsch.

Each spot showcased a different RAM pickup truck; highlighting vehicle features, and a snapshot into each rodeo cowboy's life. Bumpers and :15 sec cut-downs supported the broadcast creative.

I stretched out of my comfort into the land of cowboys and rodeos, which was completely foreign to me. I learned a lot! What you don't see is the at-times torrential downpour which added to the challenges of this shoot. Grateful to the amazing crew and post teams on these dynamic spots.