Today's Parent Mealtime App

Spring 2017 App Design, Brand Identity and Launch Campaign

Creative Direction

Our team helped conceive the app name and developed the brand identity while collaborating with our product design partners throughout the development until the launch into market.

The two phase launch campaign focused on building awareness for this app, and then its features and benefits, with the overall goal of driving downloads. We delivered a multi-platform campaign that lived on social, digital, print, broadcast and radio.

We surpassed our 2017 downloads target of 100k by 15K. In fact, this launch exceeded clients expectations and went over the download expectation within the first two weeks. We had an additional 50K downloads at the Google Play Store in 2018 so far bringing the total all time downloads tally to 160K and growing. We have surpassed projections with more than 35K unique views as a result of the "Apps we like" section. The app was ranked #4 Food & Drink App in Canada during its first year.