For this social media campaign, we created thumb-stopping visuals that resonated with tea drinkers. Our creative featured Pure Leaf Matcha, Pure Leaf Ginger with Orange Blossom and Lipton Summer Fruits Teas; engaging consumers with moving imagery allowing them to pause, consider, share and like through stop motion and cinemagraphs.

The imagery highlights a modern setting to reflect the tech-savvy female target who loves social networking, online streaming and browsing content online as a key part of her daily routine.