Good morning. Good times.

98.1 CHFI Spring, Fall 2018 and Spring 2019 Campaigns

Creative Direction, OOH, Digital and Social | Art Direction, Video

2019 Silver Telly Award Silver Winner, Local TV Campaign: Campaign Promotional

We expand on the existing ‘Good morning. Good times.’ theme with a fresh approach that showcases the morning show hosts, Darren and Mo as a fun and entertaining morning show in a fully-integrated campaign that spans TV, OOH, digital and social channels.

Our hosts were implanted in a real life scenarios that feature their personalities in an authentic way interacting with locals as they start their mornings. Initially planned as a two-part campaign; first in a diner environment, then an elementary school for Fall, before rounding out the series in Spring 2019 within various transit environments for a trilogy.

A scene-stealing 9ft bear on the subway has been a constant favourite.