To help unveil the repositioning and newly-developed branding for the JACK stations we created three really funny spots where each concluded with our awesome actors wrestling. Fun fact: our talent auditioned separately but were paired together for camera. Turns out, they were buddies and shared an email address for stand-up gigs (for real)!

This two-fer campaign stretched to OOH, digital and social out of Vancouver and Calgary, where both stations share the same 96.9 frequency. In the time since the campaign launched the station has jumped to #2 in the market from a previous #7 ranking.

A continuation of the theme for Fall with two hilarious :30 second spots, and a fully-integrated campaign with broadcast, OOH, digital and social creative.