Cheer Squad: The Roz & Mocha Show

Building on the network's overarching morning-programming strategy, this fully integrated entertainment campaign was launched to drive mass audience awareness and prime-time tune-in for the Roz & Mocha Show. The creative direction leaned heavily into high-energy, memorable visual hooks designed to disrupt traditional morning radio promotion.

Cheer Squad: The Roz & Mocha Show

Building on the network's overarching morning-programming strategy, this fully integrated entertainment campaign was launched to drive mass audience awareness and prime-time tune-in for the Roz & Mocha Show. The creative direction leaned heavily into high-energy, memorable visual hooks designed to disrupt traditional morning radio promotion.

Project
Cheer Squad: The Roz & Mocha Show
Client
KiSS 92.5
Category
Art Direction
Scope
Creative direction and concept development, storyboarding, custom photography direction, wardrobe supervision, on-set prop styling, post-production supervision, asset retouching, and final digital and print collateral production support.
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The anchor asset of the campaign was a high-concept, high-energy broadcast television spot featuring the hosts performing alongside a professional cheer squad. Driven by a custom, unmissable earworm, the spot was architected to be an unmissable, attention-grabbing spectacle that drove immediate multi-platform engagement.

To maximize campaign frequency and reach, the creative system was engineered for comprehensive cross-platform deployment; scaling seamlessly from nationwide broadcast slots and major out-of-home (OOH) displays to highly optimized digital, motion, and social media assets.