Farmers Trust
In this year-long multi-channel campaign, we reinforced the core brand benefit strategy of Canadian chicken contributing to a healthier diet. As well as boosting awareness of the Raised by Canadian Farmers national brand, and of course driving an increase in consumption of Canadian chicken.
Project
Farmers Trust
Client
Chicken Farmers of Canada
Category
Creative Direction | Art Direction
Scope
Overall Creative & Art Direction, Custom Photography, Video, Shoot, Prop Sourcing, On-Set Prop Styling, Digital/Print Collateral, Production Support, Retouching, Post-production Supervision
We expanded our brand strategy to include a raised by farmers you can trust benefit and continued to enhance consumer engagement and drive consumers to chicken.ca.
For each phase a :30s broadcast spot, :15s, :06s, and :03s fade to black cut downs were created, all with and without a contest call to action.
Custom photography, eblasts and digital ads were created to round out the campaign.
