ROCK Radio
Faced with ten inconsistent station identities under the ROCK brand, we unified them with a bold, modern visual system that captures the spirit of contemporary rock. Visual system was designed to scale across content and campaigns.
Project
ROCK Radio
Client
ROCK Radio
Category
Branding | Design
Scope
Overall Art Direction, Research, Competitive Analysis, Conceptualization, Design, Signage & Wayfinding, Brand Merchandise, Digital/Print Collateral, Brand Guidelines, Production Support, Retouching, Post-production Supervision
The refreshed look features strong, timeless typography, grunge-inspired graphic elements, and a versatile carrier shape evoking records and speakers.
Designed for a digital-first world where radio is increasingly visual, the branding reflects the brand’s anarchist edge—complete with a metaphorical “split” and a hidden Easter egg for added attitude and authenticity.
